Hello, I'm from Hawaii, but have spent the last five years before Type & Media studying and working in LA. I'm now working in New York.

Final Project: Alda

Alda explores how a typeface's weight may be represented beyond the width of a stroke. By changing details specific to each weight, my intention was to fully emphasize each weight's inherent characteristics, where the bold is robust and sturdy, and the light is delicate and soft. As letterforms reduce, so do these differences in detail, allowing Alda to function as a family at smaller sizes. The goal of this process is to produce a typeface family that is cohesive in appearance under smaller conditions, yet is very expressive at large sizes through its variation in weight and character.

For more information please contact me at bertonhasebe@yahoo.com